Challenge
Approach
Inspiration
Through insight-driven personalization, we created an online and mobile experience that was not only more convenient, but also more fun. We added customization that allowed customers to reorder their go-to favorites again and again, along with a recommendation tool to inspire new cravings based on previous purchases and behaviors.
WIREFRAMES
Through insight-driven personalization, we created an online and mobile experience that was not only more convenient, but also more fun. We added customization that allowed customers to reorder their go-to favorites again and again, along with a recommendation tool to inspire new cravings based on previous purchases and behaviors.
USER EXPERIENCE / MOTION GRAPHICS
Embodying the ride through a seamless user journey.
We used animations and motion throughout the site to capture the intuitive connection between rider and ebike. Our goal was to get visitors into the mindset of what riding a Cowboy felt like via a seamless site experience, whether viewed on desktop or mobile.Cowboy | BASIC/DEPT® | Case StudyWe used animations and motion throughout the site to capture the intuitive connection between rider and ebike. Our goal was to get visitors into the mindset of what riding a Cowboy felt like via a seamless site experience, whether viewed on desktop or mobile.
